Need to build Strong Srilankan Brands..................
Sri Lanka is a country which has a unique location, when you consider its geographical location on the world map. although its tiny and almost invisible it has a lot to offerto the world. It has a very long History which is rich in culture and heritage.
So if not for thius ruthless civil war we could have been in par with the other nations long ago. We were just to become a NIC (new industrialised Country), in in early 1990's when we missed a great opportunity due to lack of clear policies from the government.
Has our country got its Branding when comparing with the rest of the world? to compete with other international strong brands. The answer is a definite NO. Then whats the reason for it? our people produced products only cater it to the local market where as countries like Japan , and South Korea produced to staright away to compete with the rest of the world. We should have done the same long years back, then we could have been much stronger now. Still it isn't too late to build strong Sri Lankan brands. We should also look at the Quality of the products produced in the country when produced to the world, not only to the local community. That's develop core competancies. Take brands such as SONY, TOYOYA where it has a strong brand image across the borders.
posted by Lalin Mendis @ 1/06/2006 06:45:00 pm
4 comments
4 Comments:
Dear Lalin,
Congratulations on following through on a wonderful and innovative idea.I have always admired your passion for our nation and this is one of many examples of your undying love for Sri Lanka.The articles are interesting and convey the right sentiments in a very challenging time for our country.Great job, Lalin! All the very best in everything.
thanks Dinal for the wounderful comment u have stated
All the best for you too.
hey Lalin
I read your blog and you have said the right things.
the problem is that in sri lanka due to the war everyone goes after petty profits... from top to bottom
and unless we get some clear policies and some good people to make things happen i dont see that happening ..
its not the knowlegde or the experience of the people in government either because the people who have screwed things up in the future knew exactly what the right thing to do is and how to do things right ... they just didnt do it ..
good luck
and take care
Dasitha
ps: suba aluth awuruddak wewa ;)
ture machan our nation is fully with treasures and resources... unclear political vision, lack of gd leaders had led our counrty to this state. We forgot to capatilise on our resource.
Do u think its easy for us to develop a brand to promote to the world market.
Atleat we lost the advantage of promoting srilanka as a tourist destination.... I still don't knw where we are going to end...
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